In the saturated corporate sector, a product’s packaging is not just a protective casing but also a vital element of a brand’s marketing. As we move into 2024, custom tuck boxes have emerged as a handy and interactive packaging solution of this era. This article aims to highlight the seven engaging features of these boxes that can upgrade your sales strategy.
- Personalized QR Codes
A QR code, abbreviated as quick response code, is a machine-readable barcode that contains all the details of the packed product. Equipped with this advanced interactive feature, custom-printed tuck boxes are serving as a game-changer for many brands. By scanning the code, people can see a message or video, telling everything about the packaged product. This not only helps customers make informed decisions but also strengthens their trust in a certain brand.
QR codes are super flexible. They can link to helpful guides, so customers don’t have to keep track of paper instructions. Or they can show fun lessons or secret videos to add to the worth of packaged products. Moreover, these codes are sales boosters for the brands. By linking these codes to the online shop or a special deal page, brands can grab more customers in no time.
Businesses can use QR codes to know about the product’s popularity as well. This info helps them make their marketing even better. Hence, tailored QR codes are not just a passing trend; it is a smart move to merge real-life marketing with online tech.
- Augmented Reality (AR)
Being one of the advanced interactive features, AR is revolutionizing the retail industry. By adding AR to custom tuck boxes, brands are boosting customer engagement and sales. People with a smartphone can scan AR and see the amazing 3D models of the packaged products. They can also listen to interactive stories or try out things virtually. No doubt, AR is more than just fun; it deeply links people to what they are buying.
Famous for its sharing feature, AR compels customers to share a branded product on social media. This kind of word-of-mouth is priceless. Beauty brands use this tech to show how makeup looks on their customers. Whereas, a furniture store takes its advantage to let people see how a sofa fits in their room. As 2024 comes closer, brands that use AR will be the ones that stand out in the competitive market.
- NFC Integration
NFC tech is making it super easy for people to interact with the packaged item. With NFC chips in tuck boxes, buyers can sign up for warranties or get exclusive products just by tapping their smartphone. This handy tech is a time-saver. Instead of looking all over the internet or going back to the store, people can easily repeat purchases by tapping their phones.
With NFC, buyers don’t need to fill out long warranty forms. They can register them for warranties with just one tap on their mobile phones. For brands, NFC is like a secret insight into what customers like. It is all about focusing on the consumer preferences. Indeed, this advanced tech has a lot of potential to boost a brand’s sales.
- Interactive Inks and Coatings
Interactive packaging is more than just good looks. Unique inks and coatings that can change color with heat or light, are highly used by brands to engage more customers. The box that changes shade when it gets warm or cool, or one that shines in the sunlight, has more potential to grab customers’ attention.
Boxes that react upon touching can also make the packaging more interesting. Besides attracting people, these interactive features are also used to teach something to the buyers. A tuck box with interactive inks and coatings might change color to tell if something’s been in the light too long and might not be good anymore. Hence, interactive packaging is changing the way brands think about their products during transit and display.
- Tailored Components
By offering unparalleled customization options, tailored tuck boxes are dominating the packaging industry. They allow consumers to choose their desired box colors and designs. This degree of customization not only boosts the product’s visual appeal but also fosters a sense of individual ownership and bonding with the brand.
Featuring detachable components that can be retained as collectibles, these boxes add to the worth of the packaged item. This aspect is highly valued for unique editions or promotional gifts. Moreover, these removable elements can double as vouchers, offering a compelling reason for people to revisit and repeat purchases. Thus, engaging with the customizable aspects of these boxes boosts the act of unboxing from a mere transactional event to a personalized interaction.
- Voice-Activated Features
With technological advancements, many customized tuck boxes are designed to recognize the customers’ voices. They are a big step in making products more interactive. The voice features can tell about many things, like the origin of the packaging material, product usage, and the brand’s aim. This makes unboxing more interesting and easier.
Moreover, the voice features also help buyers while putting something together in the tuck boxes. Thus, voice-activated tuck boxes are not just for storage; they are a way to make brands stand out and connect with people.
- Social Media Promotive Links
Brands using custom tuck boxes with social media interactive features, such as hashtags and selfie spots are more likely to boost online recognition. Adding these fun parts to the packaging encourages people to post the product online. Whether it is a hashtag or an attractive box part, it invites people to share their thoughts.
Photo contests, involving more people in a fun challenge, play a vital role in a brand’s promotion. It is more than just selling products; it is a way of strengthening customer-brand bond. When people share what they think, they connect with others who bought the same thing. Positive reviews about an item mean more thumbs-up for the brand. New customers often believe what other people say. So, a brand’s positive feedback can convince them to buy the product. In short, social media tie-ins are a budget-friendly, people-focused, and modern way of boosting sales.
No doubt, the future of packaging is interactive, and wholesale custom tuck boxes are at the forefront of this revolution. By leveraging the above-shared seven engaging features, brands can create a notable packaging and unboxing experience for people. In 2024, the brands embracing these innovations are the ones to stand out in the modern retail market. Do you want to invest in these advanced tuck boxes? Look no further than Packaging Mania, one of the pioneers of these boxes. Contact today and route your brand to success immediately.